Changes in customer behaviour during the pandemic and the related increase in the share of e-commerce on the retail markets clearly show the need to introduce new services and innovations in shopping centres. Our data shows that 41% of customers have recently learned to purchase some assortment online and they go to the shops less often, but spend more when they do. For owners of shopping centres, this means it is necessary to make some changes in their strategies and concepts in order to stay competitive and motivate their customers to visit regularly.
We see marketing as one of the ways that can positively influence the key performance indicators (KPIs) of shopping centres and increase their market value while building long-term relations with customers. That is why we also offer owners a pure marketing service as an addition to shopping centre management activities. This can help them both comprehensively and within the framework of partial services: from an audit of customer satisfaction and the configuration of a marketing strategy to the rebranding or repositioning process.