Hotels confirm their resilience: over 90% of investors plan to maintain or increase capital allocations. Prague breaks into Europe's TOP 10 cities

• More than 90% of European investors plan to maintain or increase their investment in hotel assets this year, with almost a third (31%) expecting a significant increase.
• Prague has strengthened its position and now shares 7th place in the ranking of Europe's most attractive cities for hotel investment, alongside Copenhagen, Rome, Geneva and Athens.
• Luxury five-star hotels remain the most sought-after segment (53%), while preference for global brands (53%) is growing at the expense of independent hotels.
• The Czech hotel market is experiencing an active year, confirmed by major transactions such as the sale of the Prague Marriott Hotel, the Luxury Collection Augustine and the Vienna House Andel's Prague.

Europe's hotel sector is demonstrating exceptional resilience and consolidating its position among the key real estate asset classes. According to the latest survey by CBRE, the world's leading commercial real estate services firm, more than 90% of the investors surveyed plan to maintain or further increase the volume of capital directed into hotel properties this year. Appetite remains strong despite macroeconomic uncertainty and heightened geopolitical tension. Prague has also left a notable mark in the pan-European comparison, improving year on year to join the top ten most attractive investment destinations.

Investor confidence in the hotel market rests primarily on favourable total return prospects, cited as the main reason for increasing investment volumes by a third of respondents (33%). A balanced relationship between supply and demand also plays an important role, together with growing interest in experiential travel across all generations.